Our History

Closure of premise at Shepherd’s Bush Market

‘Finest Value In The Country’

Dave Horatha & Co. was established in Shepherd’s Bush Market in 1919.

The family-run fabric drapery store has stretched across three generations, passing from Dave Horatha, to his son Joe Horada, and then to his grandchildren, Danielle and James Horada.

After 102 years, we have chosen to leave Shepherd’s Bush Market.

Many of our customers have been introduced to our business by their parents and grandparents. We are truly grateful for the kindness and loyalty shared by the generations. Saying farewell to Shepherd’s Bush Market is very emotional for us. We will dearly miss many of you.

If you wish to contact us, please send an email:  davehoratha@gmail.com

For those who may wish to purchase large qualities of cloth by the roll or are seeking a curtain-making-service for several windows, then, we might be able to help.

Best wishes and many thanks,

Danielle and James

Shepherd’s Bush Market Celebrating a 100 Year History

Shepherd’s Bush Market opened for business in 1914. For 100 years, the traders of Shepherds Bush market have kept the open-air stalls and railway arches packed to the gills with fabrics, food and furniture, open rain or shine, making it one of the best in London.


Victory celebrations in London in 1919

Victory celebrations in London in 1919

Many traders in the market have passed their sites down for generations. In 1919, after the First World War, Dave Horada opened a stall in the market, selling dress and curtain fabrics, household linens and menswear:


“When my grandfather arrived in England in the early 1900s, he spoke very little English. Immigration officers had spelled his surname incorrectly, and it was only after he opened up the business in 1919 that he realised the name was incorrect. But he thought it would be bad luck to change the business name, so it remains Dave Horatha & Co to this day.” – James Horada

Joe Horada during World War II

Joe Horada during World War II

After tenanting various stalls in the market, Dave decided in 1936 to occupy a railway arch – number 170. The family business is still in the same location today, having passed from Dave Horada to his son Joe Horada, and then his grandchildren Danielle and James, who together run the shop today.


“The appearance of the shop has changed very little over the decades – it’s antique, quirky, quaint. My earliest childhood memories are of sweeping the floors in the shop, to help out. We grew up here.” – James Horada


Shepherd’s Bush Market History